No doubt to admit that today e-commerce is the “Age of the Customer”.

To be successful in today’s online marketplace, web stores need to focus on delivering the full customer experience. This is quickly becoming the difference in customer decisions, and it should be something that web stores are jumping all over.

Surprisingly, though, this opportunity is still being missed by the majority of web stores today. As important as customer satisfaction is, companies just aren’t delivering. Only 1 percent of customers feel their expectations are always met.

The way to win this battle is to provide customers with an experience that’s as seamless and effortless as possible, and embrace real-time conversations as the weapon of choice. Customers love it, and it contributes to a more profitable web store.

Want to win the marketing battle? Take charge with real-time, personal, and effective conversations through live chat. Here is how to get started:

Why is Customer Service the New Battleground for E-commerce?

It’s no secret that today’s online shopper has more choices than ever. New web shops are opening every day, and great (new) products continually flood the marketplace.

To put it simply, it’s a jungle out there, and customers are lost among all the names, choices, options, and brands. What’s worse? Customer loyalty is at an all-time low. Brands just don’t have the staying power they once had (or were thought to have).

Add to this mixture: big companies are starting to upgrade their customer service strategies and social consumers are demanding instant (and 24/7) gratification. Competition is tough, and customer expectations have never been higher.

The implications of poor customer service run deeper than was first thought. It is not a surface problem or an itch one can easily scratch. A look below the surface shows that poor customer service has an incredible impact on revenue. A recent Forrester study proved that 45 percent of U.S. shoppers will abandon an online transaction if their questions or concerns are not addressed quickly.

This statistic alone should be enough to motivate web stores to improve their customer service strategies, but it gets worse: 91 percent of customers leave after a bad customer service experience and will not willingly do business with that company again. Gulp!

In addition to costing a company lost customers and abandoned shopping carts, poor customer service is a slow drain on a web store’s resources and efforts. As a result of poor service, interaction times are longer, costs are higher, and companies lose out on valuable opportunities.

Companies that are competing in today’s marketplace need a game plan and a real differentiator.

Today, more than ever, customer service matters.

Why Conversation?

How are conversations key to winning the customer service battle?

It’s simple. Customers want instantaneous service and live chat.

An ATG Global Consumer Trend study found that 90 percent of customers consider live chat helpful, and a survey by Emarketer.com found that 63 percent were more likely to return to a website that offers live chat!

More customer needs are fulfilled through live chat than any other medium. It offers the lowest response time and has a higher customer satisfaction rating than any other customer service channel.

Live chat also helps to generate a more profitable web store. Since conversations help you resolve customer questions and inquiries quickly and efficiently, it decreases shopping cart abandonment and helps expedite the checkout process. Chatters (those engaged in live chat) spend an average of 55 percent more than non-chatters do.

As a web store, it’s imperative to use live chat, not only as a way to increase revenue, but also to help you better deliver on your brand promise and offer customers deeper insight into your product, thus boosting customer satisfaction.

Focus Your Efforts on Maximum Satisfaction, Loyalty, and ROI

We’ve all heard the rumors. It’s long been advocated that companies should amaze, wow, and delight their customers each and every time they have contact. Advocates of this strategy insist that dazzling customers with over-the-top experiences will create loyal and dedicated customers.

Unfortunately, delighting customers with over-the-top experiences, isn’t an effective way to build customer loyalty.

A recent Harvard Business Review study reports that customer service interactions are four times more likely to prevent a customer from leaving than they are to create customer loyalty. So, the best use of customer service isn’t to “wow” customers into a permanent state of loyalty but to prevent them from jumping ship.

When a customer contacts you with a question or issue, what they really want is for their problem to be solved, as simply and quickly as possible. That’s it. Companies that can do this and prevent dissatisfied customers from leaving are already ahead of the game.

But what about dazzling your customers with over-the-top experiences? The reality is that most independent online stores work in small teams and have a lot to do with limited resources. Asking them to go above and beyond with their customer service each and every time means that gaping holes will be left in other places.

Fortunately, there is a better way. E-commerce customers don’t expect to be delighted, and most do not particularly care about that. In fact, customer satisfaction actually has been shown to plateau once expectations are met.

In the previously mentioned Harvard Business Review study, researchers suggest that focusing your customer service efforts on “wowing” each customer, every time, can be a counter-productive strategy if your business is still failing to deliver on plain vanilla promises. It’s far better for companies to focus on meeting expectations before pouring resources into attempting to dazzle customers.

There seems to be a major disconnect between the customer service that companies think they are providing and the customer service that customers actually are receiving. Eighty percent of companies think they are meeting customer expectations, but only 8 percent of their customers agree that they are. Such companies are negligent, which causes them a loss of revenue and reduced customer loyalty.

So, if you want to take care of your customer needs and get the best results for minimal costs, here’s how you can focus your customer service efforts:

Reduce Customer Effort: Your development should be focused on reducing customer effort throughout the entire shopping experience. This has been shown to actually increase customer loyalty and make customers want to come back. By offering live chat, you can ensure that your customer shopping experience is as effortless as possible.

Know Your Customer: Your intent should be to build knowledge around customer needs so you can deliver on expectations. Remember, customers primarily want their expectations met. The only way you can deliver is to know what the expectations are in the first place. Real-time conversations are an excellent way to gain valuable insight into customer needs.

Solve Problems Instantly: Your customer support should work toward instantly solving customer problems. In understanding their needs and anticipating their questions, you can actually solve a problem before it arises. Imagine that?

How to Develop a Customer Service Manifesto to Set Expectations

For any e-commerce company, managing customer expectations is the first step toward ensuring that customer expectations are met. One of the best ways to do this practically is to develop a customer service manifesto that clearly outlines who you are and what you offer. This manifesto should go in your About Us page, and it should show customers at a glance exactly what they can expect from your company.

Your manifesto should contain three important aspects of your business:

The core of your brand – what you stand for

Your value proposition – why customers should buy from you rather than someone else

Your service goal – what customers can expect when they do business with you

Having a clearly stated and well-written customer service manifesto on your website will help customers form realistic expectations about your company before they place an order, and it will ensure that your company delivers on those expectations.

How to Set Your Customer Service Strategy

You’ve no doubt built your web store from the ground up. You’ve worked hard to expand your knowledge and experience and solved countless problems along the way.

Now, it’s time to scale! Creating a customer service strategy can help you to do just that.

Here are four solid pillars that should be central to your customer service strategy. Each one of these principles is designed to get results. Incorporating these principles into your strategy will form a solid basis for your plan that will help you grow your customer base, build customer loyalty, and prevent customers from leaving.

1. Gather Competitive Information

Make sure your customer service strategy includes gathering competitive insights. This means using your customer support conversations to help identify more up-sell, cross-sell, and assortment opportunities, keeping you ahead of the competition.

2. Improve Soft Skills

An estimated 24 percent of repeat customer calls stem from emotional disconnects between customers and representatives. Improving soft conversation skills and forward resolution will help you build stronger emotional connections with customers. This can help stop churn, build loyalty, and reduce costs.

3. Collect Operational Insight

Use your customer service conversations to gather operational insight to help improve your internal processes. You can relay this data back to your user interface and throughout the entire company. This will optimize your customer service approach, lower the number of support requests, and prevent similar problems from reoccurring in the future, helping to improve profitability.

4. Remove Customer Obstacles

If you want to improve conversion rates and build loyalty, your customer service strategy should center on making life easier for customers. Ninety-six percent of customers who have to put a lot of effort into their purchase (many sign-up fields, poor checkout flow, etc.) end up disloyal, even if they love your products. Conversation can help remove obstacles and reduce the amount of effort a customer has to put into their shopping experience.

Start by Strengthening Your Customer Service Line of Defense

While your goal through customer service should be to address and resolve customer concerns quickly, it’s far better if there are no issues in the first place.

Prevent problems and customer service issues by making sure your website contains all the information your customers need to make informed purchases. This will improve conversions, keep customers happy, and save money.

Product pages, support pages, your FAQ’s, and blog are the top locations that customers visit to get information on your products and services. If you can provide customers with organized and digestible information from the beginning, this will minimize the barriers to clicking through and buying from you. The following defense lines are listed in hierarchical order of importance:

Blog: Use your blog to showcase your products in context. People love videos and images, so use them to show your products in action. Again, this is an excellent opportunity to show customers exactly what they can expect, preventing unnecessary customer service queries.

Support Pages: Be as crystal clear as possible about your service levels and terms and conditions on your FAQ and support pages. Communicate your delivery times, refund policies, and payment options.

Product Pages: Provide as much detail as possible on your product pages and be extensive in your product specifications. Show big pictures and videos of your products in context. A clear image of your products allows customers to know exactly what they are purchasing, helping to prevent customer disappointment.

Knowledge Base: Your knowledge base can be a valuable tool for providing customers with information they need, but don’t abuse your knowledge base by using it as a catch-all for random information. This strategy is like sweeping dirt under the rug! It’s far better to put answers to questions in the right context. For example, instead of putting your delivery information on your FAQ page, make delivery options clearly visible on your product pages so customers can easily find them.

How to Measure the Success of Your Customer Service Strategy

It’s important to measure the success of your customer service strategy. Here are some indicators that you should watch

Forward Resolution Rate: Your forward resolution rate is a valuable indicator of how well your company uses information from customer service conversations to improve your internal processes. This looks at how well your company prevents the same problem from reoccurring.

Churn: Customer churn is a key indicator of customer disloyalty. Measuring customer churn shows you exactly how well your company is building customer loyalty.

Response Time: Response time is an important indicator of customer satisfaction. A 2013 LivePerson Connecting with Customers report showed that 71 percent of customers expect online assistance within five minutes. If they don’t receive help in their expected time frame, 48 percent will abandon that website.

Rep Knowledge: Knowledgeable customer service reps are a key factor in customer satisfaction. Ask your customers how well the representative handled their issue.

Total Volume by Channel: Look at the volume of help requests by channel to find out which channels are most popular with customers, and dedicate resources toward the ones that more customers are using.

First Contact Resolution Rates: This is an important part of making sure customer issues are addressed as efficiently as possible, and it’s vital for customer satisfaction. Eighty-four percent of customers want their problems resolved in one friendly service conversation.

Net Promoter Score: The net promoter score asks the customer: “How likely is it that you would recommend our company/product/service to a friend or colleague?” This provides you with valuable insight into customer satisfaction.

Customer Effort Score: Tracking customer effort will show you how loyal your customer base is. As we’ve discovered, customer effort has a direct impact on customer loyalty. The more effort a customer has to put into an experience, the less loyal they are likely to be.

Cost to Resolution: The cost to resolution is the costs that are involved in handling the customer’s issues or problems. Tracking this allows you to see exactly how many resources you are directing toward solving customer issues.

When viewed together, this data will help paint a clear picture of how well your company is performing and help you track, improve, and optimize your customer service strategy.

Leads play an essential parts in any business. No lead means no sales, no revenue, no profit. However, what if leads never become customer? Then the same result will be delivered. Thus an brilliant conversion strategy is the key leading to the success of an onlinebusiness.

Here is 18 principle you need to keep in my if you desire to enhance conversion rate of your website.

1. Show the chain, sell the first link

No one buys a chain link by link. People either buy the whole chain or they don’t. It is the same with converting business. If you show the customer all the steps in a sale and he or she agrees to the first step, the customer has bought the chain … unless you break it. You show the chain, make it clear how the phases in the sale are linked—from first agreement to purchase order—and then sell the first link … which is attached to the last link. Sell the first link and you sell the chain.

2. Measure conversion rate

What you measure you can manage, yet few businesses ever consider, let alone accurately measure, the percentage of their hard-won enquiries that convert into sales. Without a measurement system you can only guess at your sales conversion rate … and usually it’s an over-estimate! Once you start measuring your conversion rate you can start focusing on lifting your “benchmark” performance using some of the techniques listed on this page. If you measure what you are achieving, then focus on the key factors that will impact on changing it … things WILL change, often with immediate effect. It’s not uncommon for businesses to increase their sales levels by 20% JUST by focusing on their conversion target.

3. Fish where the big fish are

Even if you have the most technically advanced fishing equipment, you’ll leave empty handed if there are no fish in the lake. But if you just have a simple net, and the lake is teeming with fish, your chances of a catch are much greater. Where you cast your line is crucial to catching fish … and the same is also true in business. Successful businesses fish where the big fish are. They talk to customers who are familiar with their product or service, or already use it, or have a high probability of using it. Don’t waste your time trying to convince people who don’t need your product or service when there are customers out there who already know they need what you’re selling … and are thus part-sold before they even see you.

4. Mapping your sales process

This valuable diagram maps the step by step processes required to convert your enquiries into sales. It tracks the actions you take to prepare for each sale; how you overcome concerns; build trust; understand your buyer’s goals, needs and wants; create certainty that your product or service meets their needs; overcome their fear of making the wrong decision; officially confirm the sale … and see to it that your buyer is truly satisfied. You’ll be able to carefully study your sales process from every angle so that you manage and control each step, convert more effectively and address predictable buyer concerns before they pop up later as objections.

5. Packaged Information Offers

The right offer can increase your response up to 300%. Yet few businesses ever go beyond a token effort of making “some sort of offer.” Most people wrongly assume that their buyers already know it all, or aren’t interested in reading lots of words. In truth your prospects crave as much information as possible so they can make an informed purchase decision. By “packaging” your expertise into a special booklet, report or seminar and offering it as an inducement to get your prospects to contact you, you can bring prospects out of the woodwork in droves whilst simultaneously establishing your expertise and at the same time educating and informing the very people who are most interested in making a purchasing decision … which increases the probability that you’ll get the sale.

6. Qualify Leads better up front

Time wasted on unqualified leads is the No.1 factor that can affect your sales success, because not everyone is a prime prospect for your products or services. You can be “busy” all day talking to people, but you won’t make sales unless you concentrate on qualified prospects, rather than offering your product or service to people who are unreceptive, not ready for, cannot pay for and are disinterested in what you’re offering. You qualify your leads by offering very specific propositions to ensure that the people who respond to your marketing approaches are only those who have the desire, the capacity and the motivation to buy your product or service.

7. Using a planned agenda

A planned agenda for meetings with your prospects or customers is one of the most effective, yet under-utilised, tools in selling. It offers a number of key benefits: it makes your sales meetings more productive, effective and rewarding; it shows you’ve taken the time and effort to plan for the meeting which creates a positive impact right from the start; it allows you to take control of the meeting and keep to the allocated time; it increases your conversion rate by setting the right expectation from the outset; it helps you understand who really makes the decisions; it helps you to record and follow-through on any agreed actions and it will make you look and act more professionally, thus enhancing your reputation and increasing the chance that you’ll win the sale.

8. Create Irresistable Offers

Remember, your prospects don’t need you as much as you need them. They have a multitude of choices available to them. Unless you offer them a really meaningful benefit for doing business with you, it’s easier for them to take no action at all. You therefore have to do everything you can to tip the scales and make it irresistible for them to take the next step. You do this by creating such a powerful and compelling offer that people would be foolish to pass it up. An offer that makes it more advantageous to acquire your product or service than not to do so, one which eliminates all the hurdles they have to jump over to do business with you and makes it harder to say “no” to you than to say “yes,” can increase your results up to 300%.

9. Winning Quotes & Proposals

If either your product or your proposal are weak, your chances of a sale are slim to non-existent. If you normally send out single page “quotes,” you’re asking your buyers to make a leap of faith when they buy from you because they really have no idea if they’ll be getting a great service or a lousy one … and you’re inviting comparison with your competitors. If you focus instead on educating your buyers to understand the true value of your product or service by explaining how it solves their major concerns, telling them exactly what you do for them at each step, they KNOW it’ll be great. This will help you to win more tenders, charge what you’re truly worth and increase your conversion rate.

10. Onionize to understand

To convert successfully you must first get to the essence of your customer’s problem or needs. You must understand all of your customer’s concerns, desires, fears, and limits. You cannot prescribe a solution until you diagnose their need. You cannot turn your customer’s need into a want until you know how to put value on your customer’s desired state. Just as you peel an onion layer by layer, so, too, you help your customer get to the “heart of the matter.” “Onionizing” is akin to being an investigative reporter, detective, psychiatrist, doctor, and archaeologist. You ask, probe, dig, diagnose, and listen to understand … then prescribe the solution and win the sale!

11. Mastermind Script Books

Creating a collection of the most powerful, focused and persuasive sales presentations and sales scripts specifically for your business, that your sales professionals can use to consistently shatter industry sales records and effectively counter virtually every objection, stall or form of resistance you’re likely to hear so that you can close the sale. Because different prospects need to hear different responses, you need 15-20 different immediately available responses to each objection to achieve maximum effectiveness with the full range of prospects you’re likely to encounter. If the script or presentation doesn’t close the sale, it advances you more quickly to the close, builds a deep level of trust and sets you up for the next powerful piece of sales dialog.

12. Increasing Sales Skills

One of the most immediate ways of leveraging your business is to continuously train your entire staff in non-manipulative, strategic selling principles, methods and understandings. Effective selling is not just a matter of learning a sales spiel or having the gift of the gab. The finest sales people in the world are helpful, not pushy. They believe in their product and make meaningful recommendations and suggestions based on their personal experience of what actually works. They provide the buyer with the information they need to make an informed decision … and they know how and when to ask for the order! By training everyone in these skills, you’ll be amazed at the massive compounding impact on your business.

13. Constant follow-up

80% of all significant sales occur only after a minimum of five continuous follow ups … yet only 8% of sales people ever ask for the order a fifth time! Constant follow-ups are an enormously effective way of advancing and building your relationships, developing trust and gently leading your prospect to a purchasing decision. You can get as much as twenty times the sales and results if you constantly following up. When something makes such a significant difference, you owe it to yourself to follow up … and keep following up in a nurturing way. It will make a profound difference to your ability to convert business.

14. Better presentation skills

Great speakers have some qualities in common. They have inner fire. They speak with authority. They connect with the audience through storytelling. They use their voices well. And they know how to prevent fear from overpowering them. They also know that what you say represents just 7% of the communication experience, whereas how you say it has five times more impact … and your body language represents 55% of the total impact of your presentation. Research also shows that people retain 20% of what they see, 20% of what they hear, and 50% of what they see and hear. The use of visual aids can therefore have a massive impact too and will allow you to get through more information in a shorter period of time.

15. Recruit sales superstars

There is a special art to attracting and recruiting sales superstars for your business. They are original, intelligent, innovative, relentless, clever, creative, eager to please, entertaining, persuasive, compelling, highly communicative, learn very quickly and are a pleasure to deal with. Superstars adapt to every situation, never give up and become even more determined when presented with a challenge. Within three months they’ll normally be outselling your best performers. They can form a bond where nobody else can do so and make sales nobody else can get. Sales superstars don’t come cheap. But they’ll improve your conversion rate massively which makes them worth every penny!

16. Educate by giving reasons why

You’re continuously striving in business to move people first to desire and then to buy your product or service, again and again. For most people, the missing link in this process is to provide your buyers with a complete understanding of the reasons why you do what you do, why you sell what you sell, why your product or service is better than others, why they should act, and why they’ll be disadvantaged if they don’t. The more you help your buyers to understand the tangible, compelling reasons why they should take action, the more powerful your positioning, the more people will understand the value and benefits you’re offering, the more they will trust, and the more comfortable they feel with what you’re offering.

17. Market research

Creating a need and a demand where none already exists, or convincing customers to do something they don’t know they want to do takes time, money, and more money. Discovering a need and filling it is far cheaper and easier than betting your destiny on a conjecture. Good third party market research not only brings objectivity, but can often persuade prospects and customers to reveal all sorts of issues that they will not tell a company person. It frequently also reveals that the message you think you are communicating is not the message being received by the prospect and can clearly indicate compelling ways to differentiate your business from your competition, which can significantly increase your conversion rate.

18. Better Telephone Skills

A few quick calls will demonstrate that most businesses don’t use the telephone “sales-effectively”. For many customer enquiries, orders, or complaints, the telephone will be the primary, if not the only, method of dealing with your business. If you mismanage your telephone efforts, you waste opportunities galore, throw a fortune down the drain and jeopardize relationships with your best prospects and customers. Yet you can enhance the telephone skills of your team members both easily and inexpensively. This can turn the telephone into one of the most powerful business tools available, create a great impression for your business every time and produce explosively profitable results.

Magento Reward Points Extension

Magento Reward Points Plus Extension

A well-designed loyalty program is a very effective way to boost your business. However, it is attempted by many and achieved by a few. Not all of company know how to create a good program and several mistakes have been made.

#1-Designing the program to be just business-focused

Many business owners are so focused on sales improvement and profitability that they fail to take into account the most important factor in the entire incentive plan — the customers! One of the tragic mistakes that companies make is designing a program that only appears to offer something of value to their clients. Listing out company objectives and customer-related factors allows for the creation of an effective program that benefits both the business and the market.

#2-Treating ALL customers the same way

Clearly, your top customers bring more business to your brand or product than your seasonal or bottom customers. A program that doesn’t make distinctions between your different customers can prove disastrous, especially in preventing customer defections. This is especially so if your biggest competition offers a rewards system that offers better incentives to their high-value customers. You may not realize it, but your best customers want to be rewarded differently. A simple effort in differentiation may bring better business to your company from these top customers in the years to come.

#3-Making the program too complicated

Buyers crave convenience. So even if you have succeeded in piquing their interest through your customer loyalty program, they are bound to look the other way if the process is too complicated and convoluted.

#4-Changing the program too frequently or not making improvements at all

If you must change the mechanics or guidelines of an existing program, such as the redemption of wholesale gift cards, don’t fail to inform your customers ahead of time. It is best to change your program only when necessary or if it doesn’t work at all. If you don’t have a stellar marketing team in place, you may choose work with a promotions company in devising a program that’s proven to deliver results.

#5-Confining the campaign to just the marketing team

Lastly, don’t make the mistake of excluding the rest of your company when offering an incentive program. Every single one of your employees that interact with customers should be able to explain at least the basics of the program and its various benefits.

A customer loyalty program should be designed in a manner that provides long-term benefits to your business. However, to be truly effective, a rewards program also needs to make the customers a priority, offering them something of real value. Gift card promotions are a convenient, scalable, and customer-centric way to achieve this end.

Read more:

5 common mistakes in loyalty programs

How customer loyalty affects your business

Tips for a reward program

Magento Reward Points extension help:

http://magentorewardpointsextension.com/

1.Reward Customer Behavior

2.Increase Customer Loyalty

"90% of all customers exchange their reward points during the checkout." Anton, Rechemco.com

3.Flexible, Customizable Rules

Reward points based on specific products, brands, categories, total purchase, item total etc.

4.No Monthly Fees. No Add-Ons

Complete Loyalty/Reward Points Extension. Free Support

Highlighted Features

• Extension optimized for large scale businesses
• Focus on increasing Customer Loyalty and Higher Sales per Transaction
• Easy to use points on shopping cart page with the points slider

• Support flexible reward points rules and spending points rule
• Encourage Referrals and Sharing
• Easy to track and manage customer reward points
• Easy to customize the design, templates, icons and style to match your site.

See now: Magento Reward Points extension

For The Store Owners

Reward Customers behaviors:

• Reward Customers for Registering on your web site
• Reward Customers for Signing up for your Newsletter

• Reward Customers for Posting a new Product Review (Approved by Admin Required)
• Reward Customers for Voting in a Poll
• Reward for Customer Birthdays
• Reward for Special Events (Support both refferal link and RP coupon)
• Reward for Facebook Like
• Reward for Facebook Send
• And much, much more! (With our easy Customization)

Reward Customer Purchases:

• Reward points based on specific products, brands and categories (Catalog Rule)
• Reward points based on customer’s total purchase with flexible conditions (Shopping Cart Rule)

• Reward fixed points or by percentage based on product price (Configured in Rule)

Reward Referrals

• Reward Referral Visitors
• Reward Referral Sign-Ups

• Reward Referral Purchases ( With Different Reward Points for the First and Subsequent Purchases)

Use Reward Points:

• Use reward points to purchase products.
  • Redeem points with convenience slider in the shopping cart page
  • Allow to redeem points at the checkout page as well

• Allows to use points for shipping fees / tax (Set by Admin)
• Send reward points to friends

See now: Magento Reward Points extension

Track Reward Points:

• Customers can see reward points on many places (category / product page, registration page, sign up newsletter block...)

• Review detail awarded points in shopping cart page, check total awarded points in mini cart / order reviews
• Customers can check their reward points balance and expiry
• Check Point-Currency exchange rate
• Track their detailed transactions history
• View transaction details with reward rule descriptions
• Automatically notify customer when points will expire
• Notify customer of point balance update

Allow customers to share with friends:

• Customers can invite friends via email to visit your web store

• Customers can share your web store with friends via social networks (Facebook, Twitter, Google 1+,...)
• Share a referral link on a forum, blog, messenger

For Your Customers

Manage Earnings Rules:

• Create flexible catalog rules (Reward points for specific products, brands, categories or any other product attribute. Reward points can be fixed or a percentage of product price)

• Set and import reward points in bulk for specific product manually via CSV
• Create flexible shopping cart rules (Reward points basing on total order, quantity, SKU or any other item attribute. Reward points can be fixed or a percentage of money spent)
• Set reward points for customer behavior (Registering, Signing Up for the Newsletter, Posting a Product Review, Voting in a Poll And Inviting and Sharing with Friends)

Manage Customer Reward Points:

• Track the point transaction history of all or specific customers
• Track and manage customer reward points directly on the customer account editing page

• Allow the adding or subtracting of reward points by admin to customers with a space for comments
• Import customer reward points in bulk via CSV
• View RP reports: total reward points (on purchases / on sign-ups / on subscribers / on reviews / by admin / others), total transactions, total redeemed points, averaged redeemed points per orders...
• Admin can reward and redeem points when creating or editing an order on the back end

Other Features

• All features included in extension. No extra add-ons.
• Set Point/Currency exchange rate
• Set Reward point expiration period, if any
• Set point increments when redeem
• Chose applying Reward Points Before or After discount
• Allow to redeem points for shipping fee / tax
• Set maximum points allowed per account
• Set minimum points required to be redeemed per purchase

• Create your own reward point name and icon
• Allow sending of points to friends
• Allow to sell product using points only
• Show reward points promotion message / banner on shopping cart page
• Email notification and template
• Enable Web Service API
• And many other flexible configurations.

See now: Magento Reward Points extension
Or View the Product Page: Magento Reward Points